The Marketing Jam

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    Jul 26.2022

    How to embed a HubSpot form in a blog post

    We've been working with HubSpot for ages but every day we get new asks. Here's a recent one that's an easy solve so we figured we'd share a quick tutorial.


    Jan 6.2021

    How a content strategist and an architect are kind of the same

    Finding a content strategist is like finding the right architect -- it isn't always easy. The term "content strategy" is still a bit nebulous and even some...

    Dec 16.2020

    Why one in ten startups fail

    Dear Startups, We love you. Your drive, your ideas, your passion, your risk-taking abilities, your visionary founders. We love how you can create something...

    Oct 29.2020

    5 marketing vanity metrics to break up with

    We've all been there... a QBR, a sales meeting, a campaign wrap-up report. As marketers, we want to feel proud of our accomplishments, excited about results...

    Oct 15.2020

    6 signs your company might not be ready for B2B marketing

    This is a hot button of ours because we've seen the same scenario over and over. Company X staffs up its B2B marketing practice but it isn't linked to the...

    Sep 10.2020

    Why fake it 'til you make it can be dangerous + what to do instead

    Once upon a time long ago, I did Investor Relations. To be polite, I was in over my head as I wasn't a financial analyst. Lucky for me, I was the one receiving...

    Sep 4.2020

    Sending some love your way

    Dear Favorites, We’re guessing most of you won’t even see this post because to be quite honest, we don’t feel comfortable sharing it broadly. That’s not to say...

    Aug 31.2020

    Why working at a startup (at least once) is good for every marketer

    I’m guilty of having a resume mostly full of household names. Yes, it’s helped open doors, career-wise. But the most valuable experience I gained was working...

    The Favorite Co.