The Marketing Jam

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    Jul 26.2022

    How to embed a HubSpot form in a blog post

    We've been working with HubSpot for ages but every day we get new asks. Here's a recent one that's an easy solve so we figured we'd share a quick tutorial.


    Topic Post : content strategy

    May 19.2021

    How One Insurtech Turned Boring On Its Head

    A few years back I was lucky enough to work with and cross paths with Mai Fenton, one of my marketing crushes, who is now the CMO at an amazing B2B brand...

    May 11.2021

    An Open Letter To Scrappy Startups: A Single Parent With Eight Kids And A Marketing Ninja Have A Lot In Common

    Dear Scrappy Startup Founder,

    We see you. Your flashy website, “disruptive product that eliminates friction” meticulously weaved into your job post for one...

    Apr 26.2021

    The One Thing SO Many Companies Get Wrong That’s So Easy To Get Right.

    After working with, talking to, and perusing multiple companies over the years, few get their company description right. And this is the essence and root of...

    Apr 6.2021

    When (and Why) Writing Content for High Traffic Numbers Backfires

    Wow! You've finally done it! Your business is in the number #1 position on Google's results page. It's time to open the champagne bottle and break into a...

    Feb 25.2021

    Popping the age old question: To gate or not to gate

    B2B marketers spend countless hours and resources on content strategy, buyer journey mapping, SEO, and content creation. The goals are usually to score...

    Jan 6.2021

    How a content strategist and an architect are kind of the same

    Finding a content strategist is like finding the right architect -- it isn't always easy. The term "content strategy" is still a bit nebulous and even some...

    The Favorite Co.