--- title: How a content strategist and an architect are kind of the same description: "Content strategy vs. copywriting: the key differences and why you need both." image: https://blog.thefavoriteco.com/hubfs/Untitled%20design%20(22)%20(1).jpg --- [![THE FAVORITE CO. LOGO \_TRANS](https://blog.thefavoriteco.com/hs-fs/hubfs/THE%20FAVORITE%20CO.%20LOGO%20_TRANS.png?width=500&name=THE%20FAVORITE%20CO.%20LOGO%20_TRANS.png "THE FAVORITE CO. LOGO _TRANS")](https://thefavoriteco.com) - Who we are - [About](https://thefavoriteco.hubspotpagebuilder.com/about) - [The Team](https://thefavoriteco.hubspotpagebuilder.com/the-team) - [Working with Us](https://thefavoriteco.hubspotpagebuilder.com/working-with-us) - [FAQs](https://thefavoriteco.hubspotpagebuilder.com/faq) - What we do - [Capabilities](https://thefavoriteco.hubspotpagebuilder.com/capabilities) - [Branding](https://thefavoriteco.hubspotpagebuilder.com/branding) - [Digital Strategy](https://thefavoriteco.hubspotpagebuilder.com/digitalstrategy) - [Content Strategy & SEO](https://thefavoriteco.hubspotpagebuilder.com/content-strategy) - [Fractional CMO Services](https://thefavoriteco.hubspotpagebuilder.com/fractional-cmo-services) - [HubSpot](https://thefavoriteco.hubspotpagebuilder.com/hubspot) - [HubSpot](https://thefavoriteco.hubspotpagebuilder.com/hubspot) - [Our Work](https://thefavoriteco.hubspotpagebuilder.com/portfolio) - [Pricing](https://thefavoriteco.hubspotpagebuilder.com/pricing) - [Giving Back](https://thefavoriteco.hubspotpagebuilder.com/giving-back) - [Blog](https://blog.thefavoriteco.com) - [Contact](https://thefavoriteco.hubspotpagebuilder.com/contact) [Content Strategy](https://blog.thefavoriteco.com/tag/content-strategy) [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing) # How a content strategist and an architect are kind of the same by [Laurie Heller](https://blog.thefavoriteco.com/author/laurie-heller) on January 6, 2021 ##### Share ### Sign up for our once-a-month marketing jam, and we'll hold the spam [Back to blog](https://blog.thefavoriteco.com) Finding a content strategist is like finding the right architect -- it isn't always easy. The term "content strategy" is still a bit nebulous and even some copywriters themselves assume they are content strategists. While some copywriters can actually do both, content strategy is \*not\* copywriting. A content strategist actually plays a similar role to an architect building a house. Let's take a look at how and why this is. ## Content strategy vs copywriting A content strategy makes sure your content efforts align with your business goals and customer needs. Every single content effort should map back to those requirements, otherwise your content is not really fit for purpose. Just like an architect who has to figure out how to build a house, a blueprint is needed to make sure the house is well thought through and doesn't fall apart. The copy is the furniture that goes inside each room. Would you hire an interior decorator to build a house? We think not. Content strategy is no different. Before copy is written, a content strategist should create a blueprint that generally considers the following: - who the target audience is - what their individual pain points are - what seo terms are aligned to your company goals and fit within the piece - the device and channel where the content will live - where the piece of content sits within the buyer journey - what the value exchange is and how it helps the reader - if the content should be gated or not If "buyer journey" is too buzzword bingo-y, we get it. Basically what we're saying here is if your target audience is at the beginning phase of discovering your product or service, that content would be structured very differently from a piece of content that is trying to get someone to try or buy your product or service. Trust us, we've seen firsthand what could happen if you grab a traditional copywriter and assign them content strategy. We call it "random acts of content". You could end up with loads of well-written editorial that doesn't resonate with your target audience and/or deviates from its original intent. It's like buying tons of beautiful furniture that only fits in the bathroom. ## YOU MAY ALSO LIKE May 19.2021 [B2B Marketing](https://blog.thefavoriteco.com/tag/b2b-marketing), [Content Strategy](https://blog.thefavoriteco.com/tag/content-strategy), [Brand](https://blog.thefavoriteco.com/tag/brand), [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing) ## [How One Insurtech Turned Boring On Its Head](https://blog.thefavoriteco.com/badass-to-badass-b2b-how-one-insurtech-turned-boring-on-its-head-to-create-a-brand-that-turns-heads) A few years back I was lucky enough to work with and cross paths with [Mai Fenton](https://www.linkedin.com/in/maifenton/), one of my marketing crushes, who is now the CMO at an amazing B2B brand... 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[Read More](https://blog.thefavoriteco.com/an-open-letter-to-scrappy-startups-a-single-parent-with-eight-kids-and-a-marketing-ninja-have-a-lot-in-common) Apr 26.2021 [B2B Marketing](https://blog.thefavoriteco.com/tag/b2b-marketing), [Content Strategy](https://blog.thefavoriteco.com/tag/content-strategy), [Brand](https://blog.thefavoriteco.com/tag/brand), [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing) ## [The One Thing SO Many Companies Get Wrong That’s So Easy To Get Right.](https://blog.thefavoriteco.com/the-one-thing-so-many-companies-get-wrong-thats-so-easy-to-get-right) After working with, talking to, and perusing multiple companies over the years, few get their company description right. And this is the essence and root of... 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