--- title: The Marketing Jam | Laurie Heller (2) description: a blog for banners of boring and lovers of marketing that doesn't suck. (2) image: https://blog.thefavoriteco.com/hubfs/The%20favorite%20co.%20logo%20white.png --- [![THE FAVORITE CO. LOGO \_TRANS](https://blog.thefavoriteco.com/hs-fs/hubfs/THE%20FAVORITE%20CO.%20LOGO%20_TRANS.png?width=500&name=THE%20FAVORITE%20CO.%20LOGO%20_TRANS.png "THE FAVORITE CO. LOGO _TRANS")](https://thefavoriteco.com) - Who we are - [About](https://thefavoriteco.hubspotpagebuilder.com/about) - [The Team](https://thefavoriteco.hubspotpagebuilder.com/the-team) - [Working with Us](https://thefavoriteco.hubspotpagebuilder.com/working-with-us) - [FAQs](https://thefavoriteco.hubspotpagebuilder.com/faq) - What we do - [Capabilities](https://thefavoriteco.hubspotpagebuilder.com/capabilities) - [Branding](https://thefavoriteco.hubspotpagebuilder.com/branding) - [Digital Strategy](https://thefavoriteco.hubspotpagebuilder.com/digitalstrategy) - [Content Strategy & SEO](https://thefavoriteco.hubspotpagebuilder.com/content-strategy) - [Fractional CMO Services](https://thefavoriteco.hubspotpagebuilder.com/fractional-cmo-services) - [HubSpot](https://thefavoriteco.hubspotpagebuilder.com/hubspot) - [HubSpot](https://thefavoriteco.hubspotpagebuilder.com/hubspot) - [Our Work](https://thefavoriteco.hubspotpagebuilder.com/portfolio) - [Pricing](https://thefavoriteco.hubspotpagebuilder.com/pricing) - [Giving Back](https://thefavoriteco.hubspotpagebuilder.com/giving-back) - [Blog](https://blog.thefavoriteco.com) - [Contact](https://thefavoriteco.hubspotpagebuilder.com/contact) # The Marketing Jam ## a blog for banners of boring and lovers of marketing that doesn't suck ### Sign up for our once-a-month marketing jam, and we'll hold the spam Jul 26.2022 [HubSpot tips and tricks](https://blog.thefavoriteco.com/tag/hubspot-tips-and-tricks) ## [How to embed a HubSpot form in a blog post](https://blog.thefavoriteco.com/how-to-embed-a-form-in-a-hubspot-blog-post) We've been working with HubSpot for ages but every day we get new asks. Here's a recent one that's an easy solve so we figured we'd share a quick tutorial. How... [Read More](https://blog.thefavoriteco.com/how-to-embed-a-form-in-a-hubspot-blog-post) ## Laurie Heller ![Laurie Heller](https://app.hubspot.com/settings/avatar/e7be08a5735263db92109371616c2601) ### Recent Posts Jul 21.2021 [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing) ## [Why is my new website traffic dropping?](https://blog.thefavoriteco.com/why-is-my-new-website-traffic-dropping) If you build it, they will come... Right? Of course not. Most know that a successful website takes a lot of work. Maybe you've learned a lot from your past... [Read More](https://blog.thefavoriteco.com/why-is-my-new-website-traffic-dropping) Jul 1.2021 [B2B Marketing](https://blog.thefavoriteco.com/tag/b2b-marketing) ## [The Most Overlooked Business Health Metric That Has Big Implications](https://blog.thefavoriteco.com/the-most-overlooked-business-health-metric-that-has-big-implications) What do butter and your customers have in common? Both of them churn. Too much of one increases your cholesterol level and the other could kill your business.... [Read More](https://blog.thefavoriteco.com/the-most-overlooked-business-health-metric-that-has-big-implications) Jun 7.2021 [B2B Marketing](https://blog.thefavoriteco.com/tag/b2b-marketing), [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing) ## [6 questions to ask before you say digital advertising doesn't work](https://blog.thefavoriteco.com/5-questions-to-ask-before-you-say-digital-marketing-doesnt-work) How many times have you heard any of these statements? Paid search doesn't work. Facebook sucks. LinkedIn is too expensive. Content syndication delivers shite... [Read More](https://blog.thefavoriteco.com/5-questions-to-ask-before-you-say-digital-marketing-doesnt-work) May 19.2021 [B2B Marketing](https://blog.thefavoriteco.com/tag/b2b-marketing), [Content Strategy](https://blog.thefavoriteco.com/tag/content-strategy), [Brand](https://blog.thefavoriteco.com/tag/brand), [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing) ## [How One Insurtech Turned Boring On Its Head](https://blog.thefavoriteco.com/badass-to-badass-b2b-how-one-insurtech-turned-boring-on-its-head-to-create-a-brand-that-turns-heads) A few years back I was lucky enough to work with and cross paths with [Mai Fenton](https://www.linkedin.com/in/maifenton/), one of my marketing crushes, who is now the CMO at an amazing B2B brand... [Read More](https://blog.thefavoriteco.com/badass-to-badass-b2b-how-one-insurtech-turned-boring-on-its-head-to-create-a-brand-that-turns-heads) May 11.2021 [B2B Marketing](https://blog.thefavoriteco.com/tag/b2b-marketing), [Content Strategy](https://blog.thefavoriteco.com/tag/content-strategy), [Brand](https://blog.thefavoriteco.com/tag/brand), [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing) ## [An Open Letter To Scrappy Startups: A Single Parent With Eight Kids And A Marketing Ninja Have A Lot In Common](https://blog.thefavoriteco.com/an-open-letter-to-scrappy-startups-a-single-parent-with-eight-kids-and-a-marketing-ninja-have-a-lot-in-common) Dear Scrappy Startup Founder, We see you. Your flashy website, “disruptive product that eliminates friction” meticulously weaved into your job post for one... [Read More](https://blog.thefavoriteco.com/an-open-letter-to-scrappy-startups-a-single-parent-with-eight-kids-and-a-marketing-ninja-have-a-lot-in-common) Apr 26.2021 [B2B Marketing](https://blog.thefavoriteco.com/tag/b2b-marketing), [Content Strategy](https://blog.thefavoriteco.com/tag/content-strategy), [Brand](https://blog.thefavoriteco.com/tag/brand), [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing) ## [The One Thing SO Many Companies Get Wrong That’s So Easy To Get Right.](https://blog.thefavoriteco.com/the-one-thing-so-many-companies-get-wrong-thats-so-easy-to-get-right) After working with, talking to, and perusing multiple companies over the years, few get their company description right. And this is the essence and root of... [Read More](https://blog.thefavoriteco.com/the-one-thing-so-many-companies-get-wrong-thats-so-easy-to-get-right) Apr 6.2021 [Content Strategy](https://blog.thefavoriteco.com/tag/content-strategy), [Digital Marketing](https://blog.thefavoriteco.com/tag/digital-marketing), [SEO](https://blog.thefavoriteco.com/tag/seo) ## [When (and Why) Writing Content for High Traffic Numbers Backfires](https://blog.thefavoriteco.com/when-and-why-writing-content-for-high-traffic-numbers-back-fires) Wow! You've finally done it! Your business is in the number #1 position on Google's results page. It's time to open the champagne bottle and break into a... [Read More](https://blog.thefavoriteco.com/when-and-why-writing-content-for-high-traffic-numbers-back-fires) [Older Posts](https://blog.thefavoriteco.com/author/laurie-heller/page/3) [Newer Posts](https://blog.thefavoriteco.com/author/laurie-heller/page/1) [![The Favorite Co. ](https://no-cache.hubspot.com/cta/default/6232421/cbd81c35-95e9-44d1-a108-218fe33a01e5.png)](https://cta-redirect.hubspot.com/cta/redirect/6232421/cbd81c35-95e9-44d1-a108-218fe33a01e5) ### Popular Posts [What is a fractional CMO?](https://blog.thefavoriteco.com/whatisafractionalcmo) [Why B2B marketers should look through a B2C lens](https://blog.thefavoriteco.com/why-b2b-marketers-should-look-through-a-b2c-lens) [10 signs you might need an email marketing consultant in 2022](https://blog.thefavoriteco.com/10-signs-you-might-need-an-email-marketing-consultant-in-2022) [10 digital marketing mistakes to avoid](https://blog.thefavoriteco.com/10-digital-marketing-mistakes-to-avoid) [How to embed a HubSpot form in a blog post](https://blog.thefavoriteco.com/how-to-embed-a-form-in-a-hubspot-blog-post) ### Recent Posts [How to embed a HubSpot form in a blog post](https://blog.thefavoriteco.com/how-to-embed-a-form-in-a-hubspot-blog-post) [Why B2B marketers should look through a B2C lens](https://blog.thefavoriteco.com/why-b2b-marketers-should-look-through-a-b2c-lens) [10 signs you might need an email marketing consultant in 2022](https://blog.thefavoriteco.com/10-signs-you-might-need-an-email-marketing-consultant-in-2022) [What is a fractional CMO?](https://blog.thefavoriteco.com/whatisafractionalcmo) [10 digital marketing mistakes to avoid](https://blog.thefavoriteco.com/10-digital-marketing-mistakes-to-avoid) ### Topics - [Advertising (2)](https://blog.thefavoriteco.com/tag/advertising) - [B2B Marketing (10)](https://blog.thefavoriteco.com/tag/b2b-marketing) - [B2C Marketing (3)](https://blog.thefavoriteco.com/tag/b2c-marketing) - [Brand (5)](https://blog.thefavoriteco.com/tag/brand) - [Budget (1)](https://blog.thefavoriteco.com/tag/budget) - [Content Strategy (6)](https://blog.thefavoriteco.com/tag/content-strategy) - [Digital Marketing (16)](https://blog.thefavoriteco.com/tag/digital-marketing) - [Email marketing (1)](https://blog.thefavoriteco.com/tag/email-marketing) - [Fractional CMO services (1)](https://blog.thefavoriteco.com/tag/fractional-cmo-services) - [HubSpot tips and tricks (1)](https://blog.thefavoriteco.com/tag/hubspot-tips-and-tricks) - [SEO (2)](https://blog.thefavoriteco.com/tag/seo) - [Startups (2)](https://blog.thefavoriteco.com/tag/startups) - [Vanity Metrics (1)](https://blog.thefavoriteco.com/tag/vanity-metrics) see all © 2023 [The Favorite Co.](https://thefavoriteco.com/)