The Marketing Jam

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    Jul 26.2022

    How to embed a HubSpot form in a blog post

    We've been working with HubSpot for ages but every day we get new asks. Here's a recent one that's an easy solve so we figured we'd share a quick tutorial.

    How...

    Jul 21.2021

    Why is my new website traffic dropping?

    If you build it, they will come... Right? Of course not. Most know that a successful website takes a lot of work. Maybe you've learned a lot from your past...

    Jul 14.2021
    Jul 1.2021

    The Most Overlooked Business Health Metric That Has Big Implications

    What do butter and your customers have in common? Both of them churn. Too much of one increases your cholesterol level and the other could kill your business....

    Jun 7.2021

    6 questions to ask before you say digital advertising doesn't work

    How many times have you heard any of these statements? Paid search doesn't work. Facebook sucks. LinkedIn is too expensive. Content syndication delivers shite...

    May 19.2021

    How One Insurtech Turned Boring On Its Head

    A few years back I was lucky enough to work with and cross paths with Mai Fenton, one of my marketing crushes, who is now the CMO at an amazing B2B brand...

    May 11.2021

    An Open Letter To Scrappy Startups: A Single Parent With Eight Kids And A Marketing Ninja Have A Lot In Common

    Dear Scrappy Startup Founder,

    We see you. Your flashy website, “disruptive product that eliminates friction” meticulously weaved into your job post for one...

    Apr 26.2021

    The One Thing SO Many Companies Get Wrong That’s So Easy To Get Right.

    After working with, talking to, and perusing multiple companies over the years, few get their company description right. And this is the essence and root of...

    The Favorite Co.